Standing out in the mortgage industry can be challenging, but our franchisees have the essential tools to thrive and grow as professionals at Rate Money.
Setting yourself apart from competitors is essential for success in an increasingly crowded and dynamic mortgage landscape. Finding a unique position can be challenging among the 19,456 mortgage entities in Australia, as highlighted in the MFAA’s Industry Intelligence Service Report 2023. However, thanks to three key factors, Rate Money franchisees stand out and confidently serve their clients.
Exclusive product offering
In a saturated market, it can be tough to carve out your path, especially when the competition is fierce. However, having a unique product offering can make you stand out.
At Rate Money, we’ve honed in on our niche by specialising in serving Australia’s self-employed professionals. With 2.2 million individuals embracing self-employment in Australia, as reported by Global Data in 2021, we’ve found our unique point of differentiation. By focusing on this group, we keep innovating and offer products designed just for them. Plus, we make the process easier by cutting out risk fees and LMI. This means our franchisees can confidently help their clients, knowing a solution is made specifically for them.
Comprehensive training & development
Success in the mortgage industry comes from sharpening interpersonal skills and mastering business management. Staying flexible is vital as things change in this field and the economy.
We understand the value of growing skills and ongoing professional development at Rate Money. That’s why our training and development team takes a hands-on approach, guiding franchisees in regulatory compliance, client management, system processes, and product knowledge. Our commitment to growth ensures franchisees stay ahead and thrive in this evolving industry.
Harnessing tech for a competitive advantage
In today’s digital age, outdated systems and processes can hinder efficiency and the ability to provide top-notch service to clients. Staying ahead technologically is essential to excelling in the fast-paced mortgage industry.
At Rate Money, we prioritise providing our franchisees with advanced technological solutions. Our CRM system is tailored to meet our franchisees’ unique needs. We tailor workflows for each franchise by integrating automated processes that make deal transitions smoother, ultimately cutting turnaround times. These computerised workflows simplify portfolio management and enhance overall efficiency and client satisfaction.
In conclusion, Rate Money franchisees benefit from three pivotal advantages that set them apart in this competitive market. With exclusive loan solutions, comprehensive training, and innovative technology, they are primed to address their clients’ needs confidently.
Ready to stand out?
Enquire to start your Rate Money franchise journey and leverage these competitive advantages. Learn more here.
